Advertise With Us
Reach engaged users who are planning for their future
Goodbye Guide provides a unique opportunity to connect with individuals and families who are actively planning for their future. Our platform reaches users at a meaningful moment in their lives, making it an ideal place for relevant, tasteful advertising.
Why Advertise on Goodbye Guide?
Targeted Audience
Reach users who are actively planning and making important decisions about their future.
Professional Context
Your ads appear in a respectful, professional environment that matches your brand values.
Personalized Placement
We offer personalized ad placements based on user preferences and demographics.
Personalized Ad Targeting
Our advertising platform uses intelligent targeting to show your ads to the most relevant users based on their preferences, location, and profile data.
How It Works
When a user is actively documenting their funeral wishes, we can match them with relevant services based on:
- Geographic Location: Target users in specific cities, regions, or countries
- User Preferences: Show ads based on answers to onboarding questions
- Profile Data: Age, demographics, and other profile information
- Behavioral Patterns: What sections they're viewing, completion status
Example Targeting Scenario
Scenario: A user in Bath, UK is completing their funeral preferences.
User Profile:
- Location: Bath, UK
- Question: "Do you have a Prepaid Funeral plan?" → Answer: "No"
Result: Your prepaid funeral service ad would be shown to this user, as they're in your service area and have indicated they don't have a prepaid plan yet.
This means: Your advertising budget goes further because you're only reaching users who are genuinely interested in your services, at the exact moment they're making relevant decisions.
Example Ad Format
This is an example of how your ad will appear. You provide: Image, Text, and Link Button.
Ad Placement Overview
Banner Ads
- Size: 728×90px
- Where Shown:
- • User Profile Dashboard
- • Help Article Pages (top)
- Best For: Promotional campaigns, service announcements
Sidebar Ads
- Recommended: 300×250px (IAB Medium Rectangle)
- Alternative: 160×600px (IAB Wide Skyscraper)
- Where Shown:
- • Onboarding Questions Page (desktop & mobile)
- • Help Center Sidebar
- Best For: Service providers, local businesses, detailed promotions
Available Ad Formats & Sizes
Banner Ad
IAB Leaderboard
- IAB Standard: 728px × 90px (Leaderboard)
- Max File Size: 200KB
- Format: PNG, JPG, WebP, or GIF
- Placement:
- User Profile Dashboard
- Help Article Pages (top of content)
- Ad Components: Image, Title, Text, Button (all optional)
- Best For: Promotional campaigns, service announcements
Sidebar Ad
IAB Standard Formats
- IAB Medium Rectangle: 300px × 250px (MREC) - Recommended
- IAB Wide Skyscraper: 160px × 600px - Alternative format
- Max File Size: 150KB
- Format: PNG, JPG, WebP, or GIF
- Placement:
- Onboarding Questions Page (desktop & mobile)
- Help Center Sidebar
- Ad Components: Image, Title, Text, Button (all optional)
- Best For: Service providers, local businesses, detailed promotions
Inline Ad
IAB Large Rectangle or flexible width
- IAB Standard: 336×280px (Large Rectangle)
- Alternative: Flexible width (max 600px)
- Max File Size: 200KB
- Format: PNG, JPG, WebP, or GIF
- Placement: Within content flow (coming soon)
- Best For: Native-style advertising, content integration
Modal Ad
Overlay format for high visibility
- Recommended Dimensions: 600px width (flexible height)
- Max File Size: 250KB
- Format: PNG, JPG, WebP, or GIF
- Placement: Overlay/popup format (coming soon)
- Best For: Important announcements, special offers
Advertising Guidelines
Content Requirements
- All ads must be tasteful and appropriate for our audience
- Content should be relevant to end-of-life planning, estate planning, or related services
- No misleading or deceptive claims
- Must comply with all applicable advertising regulations
Technical Requirements
- Images must be high-quality and optimized for web
- All links must use HTTPS
- Ads are automatically responsive and mobile-optimized
- No auto-playing audio or video
- Recommended image formats: WebP (best), PNG (transparency), JPG (photos)
- Images should be optimized for fast loading (use compression tools)
IAB Standard Sizes
- Banner Ads: 728×90px (IAB Leaderboard)
- Sidebar Ads: 300×250px (IAB Medium Rectangle / MREC) or 160×600px (IAB Wide Skyscraper)
- Inline Ads: 336×280px (IAB Large Rectangle) or flexible width
- All sizes follow IAB (Interactive Advertising Bureau) standards for maximum compatibility
- Images will be automatically scaled to fit display areas
- For best results, provide images at the recommended dimensions
Approval Process
All advertisements are subject to review and approval by our team. We reserve the right to reject any ad that doesn't meet our standards or align with our values.
Get Started
Interested in advertising with Goodbye Guide? We'd love to hear from you.
Email: advertising@goodbyeguide.com
Subject Line: "Advertising Inquiry - [Your Company Name]"
Please include your company information, target audience, desired ad placement, and campaign duration in your inquiry.
Pricing & Packages
We offer flexible pricing packages tailored to your advertising needs. Pricing varies based on:
- ✓ Ad placement location
- ✓ Campaign duration
- ✓ Targeting options
- ✓ Ad format and size
Contact us for a custom quote that fits your budget and goals.